![]() ![]() Dengan memanfaatkan CRM, perusahaan akan mengetahui apa yang diharapkan dan diperlukan pelanggannya sehingga akan tercipta ikatan emosional yang mampu menciptakan hubungan bisnis yang erat dan terbuka serta komunikasi dua arah di antara mereka. Saat ini banyak perusahaan yang memanfaatkan Customer Relationship Management (CRM) untuk menjalin hubungan dengan pelanggan. ![]() As a result, they will have close and open business relationship which makes the customers, especially, loyal to the companies and they will not easily change their preference to another product or brand.Ĭustomer Relationship Management (CRM) merupakan salah satu sarana untuk menjalin hubungan yang berkelanjutan antara perusahaan dengan para stakeholder maupun shareholdernya. This enables them to have a two-way communication. By using CRM, the companies will be able to find out their customers’ needs and wants so that emotionally they can be involved with each other. A lot of companies are using CRM to maintain its relationship with the customers. Fakultas Ekonomi, Universitas Kristen Petra – SurabayaĬustomer relationship management, business relationship, communication, customer loyalty AbstractĬustomer Relationship Management (CRM) is one of the ways to maintain continuous relationship between a company and its stakeholders as well as its shareholder. ![]()
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